Paying attention has been a key for Andra Rush. As a nursing school graduate,

she was paying attention when other nurses complained about unfair treatment and decided she wanted to do something about it$$so she enrolled in the

University of Michigan$$s MBA program so she could do something about how

employees were treated. As she completed her business courses and continued

to work as a nurse, she was paying attention when a patient described his

experience in the transport business. The business sounded intriguing, and so$,$

with minimal experience and minimal resources, Rush took a risk and started

her own trucking business. She scraped together the funds to buy three trucks by

borrowing money from family and using her credit cards. She specialized in

emergency shipping and accepted every job that came her way, even if it meant

driving the trucks herself. She answered phones, balanced her books, and even

repaired the trucks. She paid attention to her customers and made a point of

exceeding their expectations regardless of the circumstances. When the terrorist

attacks of September $11,2001,$ shut down local bridges, Rush rented a barge to

make sure a crucial shipment for DaimlerChrysler made it to its destination on

time. Rush continues to pay attention and credits her listening skills as a major reason for her success. Rush is distinct in the traditionally white male$$dominated

trucking industry$$a woman and a minority $($Rush is Native American$)$ who

credits her heritage and the $$enormous strength$$ of her Mohawk grandmother

for helping her prevail: It is entirely possible that my Native spirit, communicated to me by my

grandmother and my immediate family, have enabled me to overcome the

isolation, historical prejudice, and business environment viewed as a barrier

to Native$-$ and woman$-$owned businesses. The willingness to listen, to

understand first, and act directly and honestly with integrity is a lesson and

code of conduct my elders have bequeathed to me$.$ Being an entrepreneur has

reinforced those lessons again and again. Her Mohawk heritage is pervasive. Rush$$s company logo is a war staff with six

feathers representing the Six Nations of the Iroquois: Mohawk, Onondaga,

Oneida, Cayuga, Tuscarora, and Seneca. She believes in the power of a diverse

workforce; as a result more than half of the $390$ employees at Rush Trucking are

women, and half are minorities. Rush keeps close tabs on her company and its employees. Though the company has grown from its humble three$-$truck beginning to a fleet of $1,700$ trucks, Rush still takes time to ride along with drivers. She has provided educational

programs like $$The Readers$$ Edge,$$ a literacy program, to improve the skills and

lives of her employees. Rush is actively involved in several organizations that

work to improve the position of minorities$$she$$s on the boards of directors of

the Michigan Minority Business Development Council, the Minority Enterprise

Development$/$Minority Business Development Agency, and the Minority

Business Roundtable, and she has served as president of the Native American

Business Alliance. Question: Prepare a SWOT analysis