Question: [ PayPal ] PayPal utilizes a referral program that offers $ 1 0 0 cash back when you refer up to ten friends. Some consumers

[PayPal] PayPal utilizes a referral program that offers $100 cash back when you refer up to ten friends. Some consumers will use this program for their benefit while others will ignore it. This kind of promotion demonstrates which of the following segmenting criteria?
Adaptability
Profitability
Measurability (Assignment)
Reachability
Differential Response
[PayPal] PayPal utilizes a referral program that offers $100 cash back

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