•  Select a household, grocery or personal care product that you have in your house or apartment and are currently using. Assume that you are the product manager for the company that creates it. Your company has just hired a new marketing director and wants you to provide a short synopsis of the product and the ways your product differs from competing products in the marketplace. Think in terms of the four P's of the marketing mix. Present your product in a 60-second elevator-pitch-style presentation, highlighting its point(s) of differentiation that create competitive advantage and who your product appeals to (its target market).  

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Imagine a daily essential our premium organic toothpaste PureSmile As the product manager Im thrille... View the full answer