Pedal Limited is a multiproduct bicycle manufacturer. The following information is available about the companys products: Mountain
Question:
Pedal Limited is a multiproduct bicycle manufacturer. The following information is available about the company’s products:
Mountain Bikes Road Bikes Commuting Bikes
Sales €120,000 €420,000 €360,000
Variable costs €64,000 €220,000 €140,000
Contribution Margin €56,000 €200,000 €220,000
Direct Fixed Costs €45,000 €70,000 €90,000
Allocated indirect fixed costs €20,000 €70,000 €60,000
Operating Profit (€9,000) €60,000 €70,000
i. Pedal Limited currently sells 500 road bikes. What is the breakeven sales volume for road bikes (3 Marks)
ii. Pedal Limited has struck up a valuable relationship with a prominent social media influencer who is willing to promote sales of one of Pedal’s products. Which product should be given to the influencer to promote? Explain why. (3 Marks)
iii. If Mountain Bikes are discontinued what will be the impact on Pedal’s operating profit? (3 marks)
Mathematical Applications for the Management Life and Social Sciences
ISBN: 978-1305108042
11th edition
Authors: Ronald J. Harshbarger, James J. Reynolds