$[$Peet$\text{'}$s$]$ Peet's Coffee is a well$-$known coffee store chain on the west coast that sells specialty coffee, teas, and pastries. The CEO wants to expand into the Southeastern United States and started by focusing on Florida. A year after launching multiple stores in Florida, the research department calculates its Brand and Category Index in Florida to evaluate whether they should continue their expansion plan. Based on the following data, what action should Peet's Coffee take?

$\backslash$table$[[$Territory$,\backslash$table$[[$Number of$],[$Consumers$]],\backslash$table$[[$Category$],[$Sales$]],$Brand Sales,BDI,CDI$],[$Florida$,5M,$$$30M,$$$4M,96,144],[$USA$,60M,$$$250M,$$$50M,$N$/$A$,$N$/$A$]]$

Peet's Coffee has great potential and should heavily invest in Florida by building more stores

Peet's Coffee should invest in Florida, but monitor the category closely as it seems Floridians may not like specialty coffees as much as other areas of the US

Peet's Coffee has a poor outlook in Florida and should pull out altogether

Peet's Coffee needs to research reasons for its slow performance in Florida compared to how the rest of specialty coffee stores are doing before deciding

Peet's Coffee should do nothing; the stores are performing really well