Peloton gathers performance data on each person's session. Over time the amount of data gathered will be enormous. Can you think of ways this kind of data could be used to improve individual workout sessions? This module makes these claims about companies in E-commerce: They squeeze cost and inefficiencies out of the supply chain by eliminating the middle-man. They charge less for products than what brick-and-mortar stores charge. They let shoppers customize and personalize what they buy. They stimulate people to shop at companion brick-and-mortar stores. They can reach more customers than brick-and-mortar stores. They improve the customer's experience. They lack human contact with their customers. Which of these claims are true about Peloton as an E-commerce company