Peloton Interactive, Inc. $2023.$January $2023.$ This case was written by Joseph Harrison, Benjamin Border, Igor Castro, Viktoria Gulyas, Ana Piau, and Pedro Zendron for the Neeley School of Business, Texas Christian University. After peaking during the global COVID$-19$ pandemic, things quickly went downhill for

Peloton. Supply chain issues, a lawsuit from Lululemon, and the Treadmill$+$ fiasco each contributed to millions in financial losses and reduced investor confidence in founder John Foley$$s management of the company, leading to his exit in $2022.$ Peloton$$s new CEO, Barry McCarthy, has already taken various steps to improve the company$$s competitive position. But as of January $2023,$ Peloton$$s share price had yet to show signs of improvement.

How can McCarthy reverse course and help Peloton regain its prominence as an at$-$home fitness company? Should he just stay the course and trust that his recent moves will start paying dividends? Or should he be taking more drastic actions to restructure or reposition the company to better compete against its wide range of competitors? Would it make sense to approach Amazon, Nike, or one of the other companies that showed interest in buying Peloton in early $2022?$ Or does Peloton already have the resources and capabilities to turn things around on its own?