Question: Penetration pricing is Help Multiple Choice 0 : 2 0 : 5 4 setting a high price so that quality - or status - conscious

Penetration pricing is
Help
Multiple Choice
0:20:54
setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.
charging different prices to different buyers for goods of like grade and quality.
setting a low initial price on a new product to appeal immediately to the mass market.
setting prices a few dollars or cents above an even number to indicate quality.
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setting a below-market price for the product or product class oriented on a subjective feel for competitors' prices or market price as the benchmark.
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 Penetration pricing is Help Multiple Choice 0:20:54 setting a high price

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