People judge you. Whether it is a correct practice or not, that is the reality. Email is a standard form of communication in business. Email is a static document and does not accompany your charisma, your energy, nor your professional attitude. Email is all that the recipients have, to judge your professionalism, your performance, your enthusiasm, and even your character, based accuracy, reliability of facts provided, thoroughness and logic displayed in your writing.

For some businesses, as an interview process, they ask you to write an official email. Knowing how to write a business Email can be that important!

Instructions:

1. See the provided sample on how to write a good email. (The link is on our Class Homepage under Resources)
2. Prepare a business email to me. Refer to the example in the textbook, resources provided on Canvas, and online.
   1. This means, you need to address me with correct title, Professor Ishihara, and present your material in a logical, organized, concise, and professional matter with data that is factually accurate.
   2. Email should be a quick read, so no longer than 1/2 - 2/3 page equivalent on a standard paper.
   3. Study the formatting given in the examples. Make good usage of bullets and be sure the sentences in the bullets are parallel. (study this in the textbook before you attempt it)
3. The subject matter of the email is your proposal that Mt. SAC place a coffee cart on campus, specifically in front of the Business Building near the main parking lot. If you have never visited the campus, you need to research the location of the Business Building on the campus map. You need to include:
   1. Data (researched facts with citation of the source) about the student population that the coffee cart will service
   2. Data (researched facts with citation of the source) about the student demand of coffee (Base your research on general demand of coffee.)
   3. Analysis of how this coffee cart with not cannibalize other businesses on campus that serves coffee and alternative beverages and snacks.
   4. Specific operational plans on how this coffee cart will the operated. (hours, items carried, prices, workers qualifications, logistics of access to water, electricity, etc.)
   5. Financials how much is required to start up, daily expenses, daily profit. (Base your research on coffee carts in malls, streets, etc.)