Question: Pepsi - Cola dates back to 1 8 9 8 and officially became PepsiCo after merging with Frito - Lay in 1 9 6 5

Pepsi

-

Cola dates back to

1898

and officially became PepsiCo after merging with Frito

-

Lay in

1965 .

What are some challenges the CEO faces today that were not an issue at that time? What are some aspects that make the position easier in modern times?

5 .

Based on the case, what are your conclusions relating to the power of connections and relationships?

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