Pepsi - the wrong turn In the late 1980s, Pepsi was as strong as ever versus its rivalry Coca-Cola. In an aggressive move to win over the elusive group of morning soft drinks guzzlers, Pepsi introduced "Pepsi A.M." - a carbonated beverage with all the sugar and twice the caffeine of a regular Pepsi, for a breakfast-cola drink. Pepsi A.M. failed within 1 year because the name was limiting the usage to only breakfast which limited the sales. 1- Which type of risk " Monetary risk , Functional risk , Physical risk , Social risk OR Psychological risk " could the customer think about before buying Pepsi? Explain

Answer rating: 100% (QA)

In the case of Pepsi AM customers may have been thinking about Functional ... View the full answer