Pepsi's Indian operations

This is about pre$-$ and post$-$liberalization period and the entry and establishment of PepsiCo. in

India. It discusses the proposals made by PepsiCo. to the Indian government with regard to its

entry into the Indian market and the extent to which the company has adhered to these proposals.

It also takes note of the critical view of the company in the eyes of the public and the

Government of India.

Coca$-$Cola, the world's number one cola company, was forced to close its operations and leave

India in $1977$ after the Janata Party came to power. In the late $1970$s and even in the late $1980$s$,$

India had a closed economy and government intervention in the corporate sector was quite high.

The Janata Party government $(1977-79)$ legislated that foreign enterprises operating in$..$

Issues:

$$ Smooth sailing for Pepsi in India.

$$ Pepsi stick to the promises it made to the Government of India.

$$ Pepsi's Indian operations.

$$ Critical view of the company in the eyes of the public.

$.$Pepsi's entry into India a boon for the Indian agriculture sector

QUESTIONS

$1.$ Why do companies like Pepsi need to globalize? What hurdles and problems did Pepsi

face when it tried to enter India during the $1980$s$?$

$2.$ Critically analyse the strategy adopted by Pepsi to sell itself to the Indian government.

Do you think the biggest factor responsible for the acceptance of its proposal by the

regulatory authorities was its projection of its operations as the solution to many of

Punjab's problems? Why$/$ Why not?