Question: Per Lorenzo's request, you also decide to see what effect a price increase might have on Lorenzo's position. You have noticed that Lorenzo's is one

Per Lorenzo's request, you also decide to see what effect a price increase might have on Lorenzo's position. You have noticed that Lorenzo's is one of the only poster shops in the area, and customers may be willing to pay more, and a higher price may even signal higher quality. Though, there are no guarantees that the market will accept the price increase. Lorenzo is looking at increasing the sales price to $9.25

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