Question: Perceived value and signaling value are often an important part of a successful differentiation strategy because: differentiation is all about smoke and mirrors of the
Perceived value and signaling value are often an important part of a successful differentiation strategy because:
differentiation is all about smoke and mirrors
of the diversity of buyer needs and preferences
buyers seldom will pay for value they don't perceive, no matter how real the value of the differentiating extras may be
buyer satisfaction can be enhanced by clever ads that signal value that relates to the buyer.
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