$$Perception$$ does what?

a$.$ Augments CS

b$.$ Translates context into segments

c$.$ Changes reality

d$.$ Provides variable confirmation

e$.$ Translates raw stimuli into meaning

$11.$As discussed in class, the $5$G mobile cell companies perceptually position themselves by $?$

a$.$ Covert symbols

b$.$ Social comparison

c$.$ Consumption Motive

d$.$ Lifestyle

e$.$ None of the above

$12.$ Build a Bear was very successful in implementing which marketing concept?

a$.$ Multi Attribute Model

b$.$ Social Comparison Model

c$.$ Situational Involvement

d$.$ Comparison shopping

e$.$ None of the above

$13.$ If a brand is successful in getting large numbers of its customers to view their brand purchase as part of

a $$lifestyle$$ choice that is central their identity, marketers would probably view the brand as a $?$

a$.$ Super Transactor

b$.$ Cognitive choice

c$.$ Stimuli model

d$.$ Cult brand

e$.$ None of the above

$14.$Marketers have problems when they attempt to measure our recall of ads. These problems include?

a$.$ Range adjustment

b$.$ Telescoping

c$.$ Watermarking

d$.$ Data range

e$.$ None of the above