Perceptual Map for [Product] Perceptual mapping Define perceptual mapping. Explain the process of perceptual mapping. Explain how you will apply this process to create the perceptual map for your product. Identify the two product attributes you will use to compare competing products. Explain why you selected those attributes. List the key competitors in the product category. Allocate scores for each product using the attributes you selected. Cite your sources. 08/20/16 Name 1 Perceptual Map for [Product] [EXAMPLE: DELETE THIS SLIDE] Perceptual map to reposition Milk Chug for adults Jim Beam Latte Red Bull Age: Child or Adult Nestea XYZ OJ Milk Chug Muscle Milk Instructions: Using the \"Text Box\" icon, place the name of each product where customers perceive it in comparison to others V8 Hershey's Kool Aid Nesquik Nutrition: Low to high (Kerin, Hartley, & Rudelius, 2015, pg. 241-242; Dawar & Bagga, 2015) 08/20/16 Name 2 Perceptual Map for [Product] Perceptual map for [product] Attribute 1 Attribute 2 08/20/16 Name 3 Perceptual Map for [Product] Analysis Explain the placement of each competitor. Based on your analysis, make recommendations for positioning your product using one of the approaches explained in Chapter 9 of Kerrin, Hartley, & Rudelius (2015). Head-to-head Differentiation From your analysis, what is the positioning statement that emerges? Tips: Kerrin, Hartley, & Rudelius (2015), pg. 242 includes a sample analysis and perceptual map that positions a chocolate milk product for adults. Use this as a model for the analysis of your product. 08/20/16 Name 4