Perceptual maps

RD

Randall Davis

Intern

Fri, $12$:$32$ pm

Hi Michael,

I know that it's an important tool, so I want to make sure I don't explain it wrong to others.... what does a perceptual map do$?$

$-RD$

Randall Davis

Intern $|$ Andrews Corporation

Tell Randall that a perceptual map represents economic conditions.

Tell Randall that a perceptual map tracks stock market trends.

Tell Randall that a perceptual map visualizes product positioning in different market segments.

Tell Randall that a perceptual map shows all of the customer's buying criteria.