perform all the steps

estion list K Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 (Identifying incremental revenues from new product innovations) Morten Food Products, Inc. is a regional manufacturer of salty food snacks The firm compotes direclly with the national brands including Frito-Loy, but only in the US Southeast. Last year Morten sold $300 milion of its various chip products and hopes to increase its sules in the coming year by oflering a new line of baked chips. The new product line is expected to penerato 544 million in sales next year. However, the firm's analysts estimate that about 50 percent of these revenues wil come from existing customers who switch their purchases from one of the firm's existing products to the new healthier baked chips a. What level of incremental sales should the company analyst attribute to the new line of baked chips? b. Assurne that 25 percent of Morten's existing customers afe actively looking for a heaither snack altemative and wa move to another company's baked chip olfering if Morten does not introduce the new product. What level of incremental sales would you attroute to the new line of baked chips in this circumstanca? a. The level of incremental sales that the compary analyst should atribute to the new line of baked chips is 3 (Round to the nearest doller)