Question: Perform an external (industry and competition) analysis. What implications can be drawn for the launch of Hockley Classic? Evaluate the proposed new product, Hockley Classic.

  1. Perform an external (industry and competition) analysis. What implications can be drawn for the launch of Hockley Classic?
  2. Evaluate the proposed new product, Hockley Classic. Should Hockley add the product to its line of craft beers?

Hockley Valley Case

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