perform the micro-environment and the macro-environment analysis for Ford

can be able One [50] Ating Environment concerns the influences or variables of the external and normal environment of a firm that controls the marketing managements capability to construct and preserve the flourishing relationships with the consumer. An assortment of environmental forces affects a company's marketing arrangement. A few of them are governable while others are unmanageable. It is me task of the marketing manager to modify the company's policies together with me shifting environment. Macro and micro-environment comprise the structure of the marketing environment. Perform the micro-environment and the macro- environment analysis for Ford. (30) Marketing strategy is derived from the objectives determined by the organisation, he marketing manager must ensure that the marketing strategy is aligned wards the attainment of corporate objectives. With regards to the above mation determine the formulation and control of marketing strategies. (20) arketing has often been defin