Performance Management Page 3 Question 3 (5 marks) In 2015, John Multani opened and incorporated John's Place Ltd. (JP), a small restaurant. John's family includes many chefs, and John always knew he would start a restaurant. JP serves meals based on family recipes that were popular with John's friends growing up. John's business model is based on the belief that he can "feed the masses by offering a good meal at an affordable price." Since opening, JP has developed a loyal and growing clientele, including members of the local media and their families. Encouraged by the success of the first location and helpful local press reviews, John expanded the business. By 2020, JP had five restaurants, and now John plans to open another six restaurants this year, four of which will be in towns without similar competitive restaurant offerings. Required: Identify five factors impacting costs that will affect JP's ability to successfully execute a cost-leadership strategy. Provide an example of how JP could utilize each factor to create a cost advantage