Question: Perot Corporation is developing a new CPU chip based on a new type of technology. Its new chip, the Patay2 chip, will take two years
Perot Corporation is developing a new CPU chip based on a new type of technology. Its new chip, the Patay2 chip, will take two years to develop. However, because other chip manufacturers will be able to copy the technology, it will have a market life of two years after it is introduced. Perot expects to be able to price the chip higher in the first year, and it anticipates a significant production cost reduction after the first year as well. The relevant information for developing and selling the Patay2 is given as follows:
PATAY2 CHIP PRODUCT ESTIMATES
Development cost $ 20,000,000
Pilot testing $ 5,000,000
Debug $ 2,600,000
Ramp-up cost $ 3,000,000
Advance marketing $ 4,200,000
Marketing and support cost $ 1,000,000 per year
Unit production cost year 1 $ 655.00
Unit production cost year 2 $ 545.00
Unit price year 1 $ 820.00
Unit price year 2 $ 650.00
Sales and production volume year 1 250,000
Sales and production volume year 2 150,000
Interest rate 10 %
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