Persimmon is a fine $-$ dining restaurant that targets upper $-$ income customers and serves West Coast cuisine and fine $BC$ ?wines.

You are the marketing manager for Persimmon and you have been asked to analyze the four factors that influence consumers when making a buying decision like choosing a restaurant.

A $.$ ?Identify each factor and briefly explain it $.$

B $.$ ?For each factor, give an example in terms of Persimmon's target customers. Hint: Culture is one of the factors.