Question: PEST analysis is: Question 1 Answer a . a broad framework to help managers understand the environment in which their business operates. b . a

PEST analysis is:
Question 1Answer
a.
a broad framework to help managers understand the environment in which their business operates.
b.
a checklist to ask how political, economic, strategic or technological developments can influence an industry and a company.
c.
a checklist for forecasting political, economic, strategic or technological factors.
d.
a framework for strategic analysis of internal and external environment.

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