Question: PESTLE framework ( Economic Factor ) - Inflation Impact on FMCG Industry In 2 0 2 4 , India experienced higher inflation, driving up the

PESTLE framework (Economic Factor)- Inflation Impact on FMCG Industry
In 2024, India experienced higher inflation, driving up the prices of raw materials. How might this impact a major FMCG company like Hindustan Unilever (HUL)?
Select one:
a. Lowered investments in product innovation and R&D
b. Improved profit margins due to higher sales volumes
c. Reduced product prices to remain competitive
d. Shift towards smaller product packaging to retain customers

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