Peter and his team are preparing to proceed with finalizing their business plan to launch their company. Considering how competitive the business sector is today, it is important that they are aware of their alternative organizational strategies. It is also important that they understand how to develop a sustainable competitive advantage, so as to remain financially viable. The group is considering utilizing the strategy formulation framework to aid in developing the company and its products. Further to discussion with the Strategic Consultant, Peter is aware that there are certain habits that strategic leaders must encompass but is not sure what they are. For this assessment, you are to assume the role of Peter and his team. In doing so, you are expected to complete the following:

You and your team intend to market and sell the product both locally and regionally. Discuss all business strategies, after which you will suggest one (1) international strategy that the team can pursue to ensure success. Clearly outline three (3) benefits and three (3) limitations of this strategy to the business.