Peter is considering operating a local business in the textile, clothing and footwear sector, peter has completed research into the operation of similar businesss both locally and regionally and intends to market and sell his products both local and reginal level at the same time. Peter understands that to shape the business's overall strategy there are various strategic drivers both internally and externally which must be considered and wants exert advice on these drivers relevant to his business. H is also struggling with deciding on options. Pehe best structure for the organization, as well as the most effective ways of marketing his products to ensure that they are more attractuve to buyers than the current options. Peter is considering a strategic alliance but is not sure if to form links amoung non-competitive firms or associate with firms in an un-related activity. He is also aware that even other types strategic alliances exist but does not grasps on this area to make informed choice. Peter is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for his business or will provide the most relevant information. Peter wants to go global in the future. He was listening to a radio program and they mentioned that there are drivers that shape strategies when persons are considering going global but he is not familiar with what these are. Whilst peter has a lot of ideas, he recognizes the need for help and ensure his success