PG 46

PG 31

Independent Challenge 1, Problem Solving Book page 46 6. READ THE INTRODUCTION TO THIS PROBLEM IN YOUR TEXTBOOK. A. Complete this DECISION MATRIX using Figure 2-5 on Page 31 in your textbook as a guide. 7. Write a conclusion (at least 6 sentences long) stating which option ranks the highest in your opinion and a justification for this ranking of this option. Compare and contrast it to the other options. Independent Challenge 1 Lawrence Media in Nashville, Tennessee, specializes in promotional products for businesses, such as corporate apparel, exec utive gifts, and product giveaways. As an assistant to Ken Lawrence, the founder of the company, you often attend meeting to discuss sales and marketing strategies. Lawrence Media has a new line of digital organizers that companies can buy and provide to customers and sales people as promotions. Ken needs to decide on the best way to sell the organizers. Figure 2-1 shows the decision matrix he has created and asks you to help him complete it. a. Open the PS2-IC1.docx document and follow the steps in the worksheet. b. Proofread the document carefully to fix any grammar or formatting errors. c. Submit the document to your instructor as requested. FICIIRF 2-5. Analutical hiararehv matriy