Question: P&G sold Pringles to Kellog so that it could focus on its core household and consumer products. This defensive marketing move by a market leader
P&G sold Pringles to Kellog so that it could focus on its core household and consumer products. This defensive marketing move by a market leader is referred to as
Question options:
Preemptive defense
Mobile defense
Contraction defense
Flank defense
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