Question: P&G uses psychographics because it is the segmentation method that delves into how consumers Multiple Choice believe other people see them. describe themselves. value their
P&G uses psychographics because it is the segmentation method that delves into how consumers
Multiple Choice
believe other people see them.
describe themselves.
value their livelihoods.
allocate scarce incomes to a variety of goods and services.
adjust to demographic changes.
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