P&G uses the latest web based tool in all 80 countries where it sells product: Ubiquitous high-speedy networking, data visualization and high speed analysis of multiple information stream. In 40 locations worldwide, a massive business sphere can display real time market share, profits and prices by country, region, brand and product. Tide laundry detergent, for example, has a dedicated "news desk" that monitors social media chatter and joins when its relevant. Field salespeople increased revenue by 1.5 % merely by using Ipads to show store customers the layouts of different floors displays. Based on the above scenario, the key force that is driving new marketing realities for P&G is Technology. Explain how should P&G be aware of trends and forces of social responsibility and globalization that has the potential to affect marketing of P&G