Question: P&G will sell through its website, through grocery stores, through drug stores, and through several other intermediaries - all at the same time. The company

P&G will sell through its website, through grocery stores, through drug stores, and through several other intermediaries

-

all at the same time. The company is worried that there will be communication difficulties and disagreements between these intermediaries. What would this channel member behavior be

?

Channel cooperation

Channel leadership

Channel integration

Channel conflict

P&G will sell through its website, through grocery stores, through drug

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