Question: Pharoah Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center.


Pharoah Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Retail Stores Internet $3,550,000 Catalog Sales $3,465,000 Sales revenue $9,420,000 Variable expenses 3.925,000 1,369,000 1,800,000 Direct fixed expenses 3,987,800 911,875 1,474,425 Average assets 7,850,000 3,550,000 1,925,000 Required rate of return 12% 12% 12% Calculate the margin and asset turnover for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12% or 5.12.) Retail Stores Internet Catalog Sales % % Margin % Asset turnover eTextbook and Media Save for Later Attempts: 0 of 3 used Submit Answer (a2) Calculate the ROI for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12%.) Retail Stores Internet Catalog Sales % % % ROI e Textbook and Media
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