Question: Phase 1 : Company / Country Assignment 2 5 % Due: April 3 0 , 2 0 2 4 The project is one of the

Phase 1: Company/ Country Assignment 25% Due: April 30,2024The project is one of the core evaluation activities in the course and is worth 30% of your overall mark. The project will involve preparing an international marketing plan to market in a country of your choice. This country cannot be linked to any of your family's place of origin (or familial links) and the company must be a Canadian company.The purpose of this assignment is to study and present your findings relating to an international business situation specific to a company. In doing this, this assignment will be the source of information. You can also gather information from the news/press, journals, and managers and employees, your own experiences, etc.While research sources will strengthen your overall project and your mark, please note that any background materials used must be properly cited in the business report and included in a bibliography.AssessmentMarksAllocationMarksAwardedExecutive summary2 marksOverview of the selected country5 marksMacro-environment analysisCultural and societal analysisPolitical and legal analysisEconomic and trade analysisCompetitors and technological10 marks

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