Phase $1$: Preliminary analysis and screening: Matching company$/$country needs

Phase $3$: Developing the marketing plan

Phase $3$: Developing the marketing plan

Phase $2$: Defining market segments and adapting the marketing mix accordingly

Phase $4$: Implementation and control.

Phase $2$: Defining market segments and adapting the marketing mix accordingly

Phase $4$: Implementation and control

Host$-$country$($ies$)$ constraints

Company character

Measure performance

Price

Situational analysis

Distribution

Standards

Selecting modes of entry

Phase $1$: Preliminary analysis and screening: Matching company$/$country