Question: Pheonix was a professional classical guitar player until a motorcycle accident left him disabled. After long months of therapy, he hired an experienced luthier and
Pheonix was a professional classical guitar player until a motorcycle accident left him disabled. After long months of therapy, he hired an experienced luthier and started a small shop to make and sell Spanish guitars. The guitars sell for $700, and the fixed monthly operating costs are as follows:
| Rent and utilities | $810 |
| Wages and benefits to luthier | 2500 |
| Other expenses | 480 |
Pheonix's accountant told him about contribution margin ratios, and Pheonix understood clearly that for every dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit. Pheonix is planning to increase the sales price to $750. What impact will the increase in sales price have on the contribution margin ratio?
| It will stay the same. | ||
| It will increase to 53.33%. | ||
| It will increase to approximately 62.67%. | ||
| It will decrease to approximately 49.33% |
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