Philip digs deeper into the data and notices that the television advertisement exposes the largest number of his consumers to his custom professional shirts. Would you recommend that Philip use television advertising?

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Philip receives disappointing news from the research team. They feel they overestimated the response to the direct mail campaign. Adjust the direct mail$/$refer a friend sales to a more realistic $15$ percent increase over the "without advertising" condition from the initial $25$ percent increase. After the adjustment, what is the new direct mail$/$refer a friend profit?

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Philip wants to use television advertising to maximize his brand exposure so he negotiates an expense reduction to $$75,000.$ How many shirts would he have to sell to achieve a $40$ percent profit margin with the reduced expense?

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Reset the television data to its initial values. Assume Philip wants to run two advertising campaigns. Which advertising campaign should Philip fund in addition to direct mail$/$refer a friend to balance exposure and profit?

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