Philips: Developing a Marketing Strategy for LED BulbsHow much did retailers make on the sale of each Super Bulb $($profit in dollars$)?$How much did Philips make on the sale of each Super Bulb $($profit in dollars$)?$What is the manufacturer dollar margin per Philips LED bulb, assuming a retail prices of $$8\mathrm{.}00?$What are the total electricity costs to a consumer to use a standard $75$w incandescent bulb for $18\mathrm{.}000$ hours $($the life of a Philips LED bulb$)?$ Do not include the cost of the bulb.What are the total electricity costs to a consumer to use a Philips $9$w LED bulb for $18,000$ hours? Do not include the cost of the bulb.How much profit per year will Philips make in the B$2$B segment of the LED market, based on annual sales estimates, the B$2$B customer cost, distributor mark$-$up$,$ and production costs?How big is the B$2$C segment of the LED market $($in units and revenue$)?$Should Philips enter the B$2$C market? If not, explain why not. If so$,$ outline$/$detail the following elements of the marketing plan:Market Size$/$Opportunity $($B$2$C & B$2$B$)$Customer value proposition$/$positioningDistribution$/$Channel strategyPricing