Question: Pick a brand for which a virtual community is available. Report on the following: 1 . How would you characterize the brand s personality (

Pick a brand for which a virtual community is available. Report on the following:
1. How would you characterize the brands personality (brand image)?
2. Does the community reflect that brands personality?
3. Does the community rely on influencers to reinforce the brand personality?
4. How should the brand measure the success of the community in reinforcing its brand image?

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