Question: Pick a brand with a recent brand extension example, and discuss the following questions (5pts): a. Describe the new brand extension product b. How similar

Pick a brand with a recent brand extension example, and discuss the following questions (5pts):

a. Describe the new brand extension product

b. How similar is the new extension category to the parent product category?

c. How would this new extension product benefit the company in the next three years?

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