Pick a product and calculate the lifetime value as a customer of that product (should use starting
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Question:
Pick a product and calculate the lifetime value as a customer of that product (should use starting age as 13 and ending age as 82). The product should be something that's brought at least once a week and can be used at least once a week.
- How would a company benefit from knowing this information?
- How do you feel when you see the total amount of money you will spend on the item in a lifetime?
- Would you change how you purchase the item, more or less often, based on your own calculations?
Related Book For
Operations and Supply Chain Management
ISBN: 978-0078024023
14th edition
Authors: F. Robert Jacobs, Richard Chase
Posted Date: