Pick a product that you CURRENTLY USE.

Using the scales in Figure 16.6 in our textbook, choose THREE scales to develop a questionnaire to measure how the company could extend it's product line of the product you currently use. Each SCALE must have 2 questions/statements. The scales must MAKE SENSE for the product (read the chapter).

To do this, you must decide what that product line extension will be. For instance, Neutrogena manufactures personal care products for young adults. An example of a product line extension would be facial cleansers product line.

It's fun to shop online. I am afraid to give my credit card number online. CUSTOMER SATISFACTION GUIDE Overall, how satisfied are you with Bank X's online banking? The following list of features is associated with shopping on the Internet. Next to each feature, please record the number that best expresses how important or unimportant that feature is to you. 1.ExtremelyImportant2.Somewh Speed of downloading the order for Being able to register with the site SEMANTIC DIFFERENTIAL SCALE For each of the following features, please check one alternative that best expresses your impression of how that feature applies to online banking: Competitive rates 1,1,1,1,1,1, Noncompetitive rates Reliable Note: The same semantic differential scale can be applied to two competitive offerings, such as online banking and regular banking, and a graphic representation of the profiles of the two alternatives, along with the bipolar adjectives included in the scale, can be easily constructed. BEHAVIOR INTENTION SCALES How likely are you to continue using Bank X's online banking for the next six months? How likely are you to recommend Bank X's online banking to a friend? RANK-ORDER SCALE We would like to find out about your preferences regarding banking methods. Please rank the following banking methods by placing a "1" in front of the method that you prefer most, a "2" next to your second preference, and continuing until you have ranked all of the methods. Inside the bank Online banking Banking by telephone ATM Banking by mail