pick a publicly traded company of your choice and perform a (basic) fundamental analysis of the company, r examining a company's performance, particularly comparing its financial ratios to the industry averages and providing insights about the firm's financial status. You should examine the ratios for at least 3 years. fully identifies the company's products, its competiveness within the industry, and major historical information/events affecting the company. uses appropriate computing technologies to correctly compute crucial financial ratios, compares these figures to the industry averages, and provides informative graphs/statistical data. thoroughly integrates the critical financial information into the analysis, accurately states his/her findings in the paper, and draws many important insights about firm's financial well-being