Plan an omni-channel strategy to create consumer brand experiences with a brand's different personal and non-personal...

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Plan an omni-channel strategy to create consumer brand experiences with a brand's different personal and non-personal brand touchpoints. Indicate where and how this strategy can support IMC with the implementation of consistent brand messages across consumer-brand touchpoints. Use a fictional brand for this discussion. Your discussion must cover the following points: 1. Explain what an omni-channel strategy is and how this strategy can support the implementation of IMC. 2. Identify a fictitious brand and discuss at least four personal and nonpersonal consumer-brand touchpoints where consumers can engage this brand. 3. Plan an omni-channel strategy for this brand to support the implementation of the brand's IMC across different consumer-brand touchpoints. Plan an omni-channel strategy to create consumer brand experiences with a brand's different personal and non-personal brand touchpoints. Indicate where and how this strategy can support IMC with the implementation of consistent brand messages across consumer-brand touchpoints. Use a fictional brand for this discussion. Your discussion must cover the following points: 1. Explain what an omni-channel strategy is and how this strategy can support the implementation of IMC. 2. Identify a fictitious brand and discuss at least four personal and nonpersonal consumer-brand touchpoints where consumers can engage this brand. 3. Plan an omni-channel strategy for this brand to support the implementation of the brand's IMC across different consumer-brand touchpoints.

Answer rating: 100% (QA)

1 Understanding OmniChannel Strategy and Its Role in IMC An omnichannel strategy is an integrated approach to marketing and customer experience that ensures consistency and coherence across various co... View the full answer