Plan Overview

• Describe your overall plan. Evaluate the product, service, and technology that you will be marketing in the nation you selected.
• Define the mission statement and vision of the business.
• Define the overall goals and objectives for the business.

SWOT Analysis: Evaluate the Host Country

As you prepare your SWOT and discuss each category for the host country, identify the greatest challenges for marketing your good, service or technology in this country. As you will notice, you began to address these different elements in part 1 with several new elements added in this part 2.

• Demographics
• Geography
• Cultural Environment
  • Labor factors
  • Social factors
• Government / Political environment
• Legal environment
  • Identify any national or regional laws that will affect your business.
• Economic Environment
• Market Trends
• Physical Infrastructure
• Communications Infrastructure
• Include any other factors that you believe will impact your business internally or externally.