Question: Plan Price and Security Concern decrease Customer Satisfaction, while Service Quality increases Customer Satisfaction. Switching Cost and Customer Satisfaction decrease Customer Churn, while Competitor Attractiveness

Plan Price and Security Concern decrease Customer Satisfaction, while Service Quality increases Customer Satisfaction. Switching Cost and Customer Satisfaction decrease Customer Churn, while Competitor Attractiveness and Wireless Orientation increase Customer Churn. Customers Gender and Education may influence Customer Churn, so both of them must be controlled in the research model. Based on the description above, please complete the research model (i.e., a nomological network of variables) below. Hint: you may refer to Figure 2.2 in Dr. Bs book or our PPT slide.

Requirements: Type the underlined variable in A1-A7: in order to receive full points, what you type must be exactly the same as the underlined variable. Please type variables in A1-A3 in an alphabetical order and type variables in A4-A6 in an alphabetical order too. For example, if you want to type Education, Quantity, and Quality in A1-A3, please type Education in A1, Quality in A2, and Quantity in A3; otherwise, you will lose full or partial points because of the wrong order.

Type the relationship sign (+ or -) in B1-B7

Plan Price and Security Concern decrease Customer

After you model .ed nomological network of variables in Class 4), which can be used to describe what factors may influence customer churn. The unit of analysis is individual customers in this case. Your research model is described as below (all the variables are underlined). Plan Price and Security Concern decrease Customer Satisfaction, while Service Quality increases Customer Satisfaction Switching Cost and Customer Satisfaction decrease Customer Churn while Competitor Attractiveness and Wireless Orientation increase Customer Churn. Customers' Gender and Education may influence Customer Churn, so both of them must be controlled in the research model. Based on the description above, please complete the research model (i.e., a nomological network of variables) below. Hint: you may refer to Figure 2.2 in Dr.B's book or our PPT slide. Requirements: Type the underlined variable in A1-A7: in order to receive full points, what you type must be exactly the same as the underlined variable. Please type variables in A1-A3 in an alphabetical order and type variables in A4-A6 in an alphabetical order too. For example, if you want to type Education, Quantity, and Quality in A1-A3, please type Education in A1, Quality in A2, and Quantity in A3; otherwise, you will lose full or partial points because of the wrong order. Type the relationship sign (+ or -) in B1-B7. W Independent Variable (V Mediating V Dependent v Controlled v A1 B1 A2 B2 A7 B7 B3 A3 Customer Churn Education, Gender B4 A4 B5 B6 A5 A6

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