Question: Plan Price and Security Concern decrease Customer Satisfaction, while Service Quality increases Customer Satisfaction. Switching Cost and Customer Satisfaction decrease Customer Churn, while Competitor Attractiveness
Plan Price and Security Concern decrease Customer Satisfaction, while Service Quality increases Customer Satisfaction. Switching Cost and Customer Satisfaction decrease Customer Churn, while Competitor Attractiveness and Wireless Orientation increase Customer Churn. Customers Gender and Education may influence Customer Churn, so both of them must be controlled in the research model. Based on the description above, please complete the research model (i.e., a nomological network of variables) below. Hint: you may refer to Figure 2.2 in Dr. Bs book or our PPT slide.
Requirements: Type the underlined variable in A1-A7: in order to receive full points, what you type must be exactly the same as the underlined variable. Please type variables in A1-A3 in an alphabetical order and type variables in A4-A6 in an alphabetical order too. For example, if you want to type Education, Quantity, and Quality in A1-A3, please type Education in A1, Quality in A2, and Quantity in A3; otherwise, you will lose full or partial points because of the wrong order.
Type the relationship sign (+ or -) in B1-B7

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