Plan Project$--$ Phase $3$

PHASE $3$: Identify Critical Information

Primary Sources

Secondary Sources

It is important to evaluate existing information $($internal and secondary data$)$ as well as new information gathered through primary research.

$1.$ Catalog internal sources of information available to you inside the organization and what information you will receive from each source.

$2.$ Identify secondary data sources and the specific information you need from each source.

List sources.

Date.

Assess the relevance of the data to the project.

$3.$ List primary data needs to create the marketing plan. Then develop the specific instruments $($focus group questions, surveys$)$ that you will use later in the marketing plan