Question: Planning a Presentation Based onAudience CharacteristicsThis activity is important because you will deliver many speeches and presentations over the course of your career.Understanding your audience
Planning a Presentation Based onAudience CharacteristicsThis activity is important because you will deliver many speeches and presentations over the course of your career.Understanding your audience is one of your most important steps in this process.The goal of this activity is to demonstrate your understanding of various characteristics you should understand about your audience as you are planning a speech or presentation.Read the case below and answer the questions that follow.Tom was planning a presentation about paying for college education. He would be speaking to a group of parents who planned to financially support their children in college. As part of this presentation, he intended to explain the ways parents could save money by putting money into taxfree savings accounts. Most of the parents in this group were from lowincome families, so he wanted to emphasize several learning resources available to them. Based on his experience, he knew that families were most worried about managing longterm debt. So he wanted to explain some ways to avoid loans that were years or longer. Tom also knew that because his presentation was highly numerical, he needed to help his listeners absorb the information. So he made sure to provide handouts with tables and charts. He also had a handson exercise that allowed listeners to create their own plans. Because he had made this presentation a number of times, he realized that terms like "student debt" were often charged because of political discourse. So he carefully thought about how to present his presentation without turning people off based on where they got their news.Most of the parents in this group were from lowincome families, so Tom wanted to emphasize several learning resources available to them. Which of the following principles of audience analysis is most applied in this instance?
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