Question: PLANNING & CONDUCTING FOCUS GROUP DISCUSSIONS Define the research problem Determine objectives of marketing research Determine objectives to be answered by FG Write a screening

PLANNING & CONDUCTING FOCUS GROUP DISCUSSIONS
Define the research problem
Determine objectives of marketing research
Determine objectives to be answered by FG
Write a screening questionnaire
Develop a moderator's outline
Determine venue
Recruit respondents
Conduct the focus group interview
Review tapes
Analyse data
Summarise findings
Plan follow-un action
UNIVERSITY OF GHANA
PLANNING & CONDUCTING FOCUS GROUP DISCUSSIONS Define the research problem Determine

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