1. PLANNING & DECISION MAKING

a short essay that describes the six-step rational decision-making process and outline two limitations of this process. Apply this process to a decision to purchase a new smartphone. Also explain how the two limitations could apply to this purchasing decision.

Outline of response:

• Describe the 6 steps. what each of the steps are, in their correct sequence. For example, the first step is to define the problem, what does this mean (do this for each step): managers define a problem by determining there is a gap between what is happening now and what they want to have happen in a given situation. Continue on in this way to describe each step.
• Apply/analysethe steps by using them/applying them to the purchase of a new smartphone. Explain how each step will be used in the decision about which is the best phone to buy.

Explaintwo limitations of the rational decision making process in this purchasing decision. Choose two limitations from your text, explain how they may impact on the process

Answer rating: 100% (QA)

The rational decisionmaking process is a wellknown framework used by managers to make effective decisions The process consists of six steps that help ... View the full answer